We bring the demand.
You keep the margin.
Fido Fave is a pet-care brand built for your shelf — grooming, hair removal, and home care your customers already know from Chewy, Walmart, and Wayfair. Low first order, fast reorders, and a price we don't undercut.
This is what pet parents say about the product on your shelf.
Real, verified Chewy reviews. Nothing edited.
★★★★★"Jupur's new slicker came today and what a different grooming experience for her! Jupur has extremely sensitive dry skin and gets overstimulated and bites with just normal petting. Well, all that changed today. She couldn't get enough grooming and I got a ton of hair out of her thick short fur."
— Verified Chewy review · Self-Cleaning Cat Brush
★★★★★"In all her years, she has never been a cat who tolerated brushing for very long. She is extremely cautious, intelligent, and selective about everything. To my amazement, she sits patiently through the entire grooming session with this brush and even allows me to brush her belly - something she would rarely tolerate before."
— Verified Chewy review · Self-Cleaning Cat Brush
★★★★★"This little hand tool picks up pet hair SO WELL. And it seems to handle a good variety of fabrics to boot... This tool works great, and I recommended it to both my mom and best friend for use in their homes!"
— Verified Chewy review · Pet Hair Remover
★★★★★"With 2 big dogs and a cat at home pet hair is always a challenge! I was amazed at the amount of hair in my lint collector after just the first load! The balls are a good size and I love that they are all natural!"
— Verified Chewy review · Wool Dryer Balls
We sell direct, too. Here's exactly why that's good for you.
The biggest risk in stocking a new brand isn't whether it sells — it's watching the brand's own website undercut the price you just set. So here's our policy, in writing.
- 1 · One MSRP, every channel we control. We hold MSRP as our MAP and don't run clearance or coupon promos on our own store to move volume. Your shelf price won't be undercut by us.
- 2 · MAP is the margin floor, by design. Our pricing is built so you keep a full keystone margin. Protecting that floor is the point, not a concession.
- 3 · Advertised price is governed; your final ring is yours. MAP governs advertised price — not what you charge in your store.
Wholesale pricing isn't posted here — it's tiered to your store size, and one public number would shortchange somebody. Ask for the line sheet and we'll quote you the same day.
Read the full Pricing & MAP Policy →One brand. A full pet-care shelf.
Most suppliers give you one category. Fido Fave gives you three that sell each other:
Catch the hair at the source. Clean up what escapes to the sofa and the car. Keep the home fresh day to day. One supplier stocks half your care aisle — and each purchase points to the next.
Our hair-removal line is named for where the hair lands — Mini, Pro, Max, Xtra — so it merchandises itself on the shelf.
Order small. Reorder fast.
Small shops shouldn't bet big to test a brand. Ship from three US warehouses — West (CA), Southeast (GA), Northeast (NJ) — so reorders land in 1–5 business days, nationwide.
Start with a small first order. Restock the winners in days, not weeks.
Why we exist
Our best-selling brush had four bad reviews. The supplier wouldn't fix them, so we rebuilt the tool ourselves from scratch. That's the whole company in one story: when the product isn't good enough, we redesign it — we don't bury the review.
We build for three things, and buyers feel all three on the shelf:
"To make everyday pet care simpler by offering reliable, high-quality tools and smart products that support the well-being of pets and their families."
Designed for real pet households, tested by real shedders.
Let's get Fido Fave on your shelf.
Tell us about your store and we'll send the line sheet with pricing for your size — same day. Not sure yet? Ask for a free sample (you cover the shipping) and see how it moves.